Online Marketing


Website Development

Building a dynamic, fit-for-purpose website isn’t as scary as it used to be.

Using our experience with different platforms including enterprise solutions and open sources, we can identify the right fit for you and manage the whole project.

Through consultation with you, we can take care of your design, content creation, functionality and integration, analytics, search engine marketing and more.

Like this site, it’s more important than ever that your site is mobile friendly and that people can search for it effectively.

If you already have a website, we can complete a site review and work with you to refresh the site, maintain in currency and develop exciting and creative new content.

 

Social Media

Social media requires constant attention, monitoring, content creation and lateral thinking if it is going to add value to your marketing and communications efforts. It is a space the business world often approaches with great trepidation and rightly so. Using the space safely and putting in place systems to minimise risk is critical.

We have experience integrating social media into both public and private sector organisations where the challenges can be quite different. However, whatever the application the need to build and engage communities of interest is of paramount importance.

Through the creation, management and integration of profiles on various social media platforms we can help your business gain traction. The development of a social media policy and delivery of some training can also complement practical knowhow with some important theory.

Social media can be built into many parts of your business, including marketing, advertising, engagement and branding. We can help you get set up properly and maintain some ongoing support.

 

Marketing

Money for marketing is most often scarce, particularly for small and medium sized businesses. We work with you to identify your communications targets and to develop content for all marketing mediums.

GBM technology can help identify your Unique Selling Proposition (USP) to better distinguish you from your competitors. A USP is what makes your product or service stand out from your competitors and is generally the reason why customers will purchase your product or service over those of your competitors.

Through some strategic planning, our commitment is to maximize your available spend to most effectively target your audiences. Yes, there’s newspapers, radios stations and the TV, but there’s also social media, letter drops, online promotion, video production, blogs, e-newsletters, face-to-face, testimonials and even free things like your email signature to consider.